Close Menu
Leigh B. Meineke Law Firm
Follow Us:
  • Facebook
  • LinkedIn
Get In Touch Today! 832-706-0244

Business Law Newsletter

  • Overlap Between Trademarks and Concurrent Registrations
    Generally, trademark owners have exclusive rights to use their mark to label or identify their goods and/or services. However, trademarks may overlap under either of the following circumstances: In different industries;... Read more.
  • The Benefits of Trade Secret Protection Versus Patents
    When an individual or an entity spends time and money to develop a new invention, process or other aid to a business, it seems only natural that they should want to benefit from it financially. In fact, the profit motive has... Read more.
  • Advertising Injury Case Law
    Before 1973, broad form commercial general liability (CGL) policies typically did not contain a provision for “advertising injury.” As defined in the standard CGL policy issued by the Insurance Services Office (ISO), the... Read more.
  • Overview of the Delaware Series LLC
    Limited Liability Companies (“LLCs”) are a form of business ownership which is a separate legal entity much like a corporation. An LLC is treated like a partnership for tax purposes and like a corporation for liability... Read more.
Business Law News Links

FTC Guidelines Address Use of "Ozone Friendly" in Marketing Materials

In 1992, the Federal Trade Commission (FTC) issued the “Guides for the Use of Environmental Marketing Claims” (the Environmental Marketing Guides), which are based on data from FTC investigations, hearings and public opinion. The Environmental Marketing Guides address the applicability of Section 5 of the Federal Trade Commission Act (the FTC Act) to environmental advertising and marketing practices. The Environmental Marketing Guides make deceptive acts and practices in or affecting commerce unlawful and apply to all forms of marketing of products to the public.

Categories of Environmental Claims

The Environmental Marketing Guides address eight different categories of environmental claims. In addition, the FTC offers several examples to illustrate claims that do and do not comport with the guides. The categories addressed by the Environmental Marketing Guides are set forth below in a summary fashion:

  • General environmental benefit claims: Marketers must substantiate every express and material implied claim, as understood by reasonable consumers, about an objective quality, feature or attribute of a product or service. If broad environmental claims cannot be substantiated, such claims should either be avoided or accompanied by qualifying language.

Further, according to the Environmental Marketing Guides, “it is deceptive to misrepresent, directly or by implication, that a product or package is”:

  • Degradable, biodegradable or photodegradable: Such claims must be substantiated by “competent and reliable scientific evidence” that the entire product or package will “completely break down and return to nature, i.e., decompose into elements found in nature within a reasonably short period of time after customary disposal.”
  • Compostable: Such claims must be substantiated by evidence that “all the materials in the product or package will break down into, or otherwise become part of, usable compost (e.g., soil-conditioning material, mulch) in a safe and timely manner in an appropriate composting program or facility, or in a home compost pile or device.”
  • Recyclable: In order to market a product or package as “recyclable,” it must possess the capacity to be “collected, separated or otherwise recovered from the solid waste stream for reuse, or in the manufacture and assembly of another package or product, through an established recycling program.”
  • Made of recycled material (including recycled raw material and used, reconditioned and re-manufactured components): Only materials that have been “recovered or otherwise diverted from the solid waste stream,” either during the manufacturing process or after consumer use, may be attributed a recycled content claim.
  • Has been reduced or is lower in weight, volume or toxicity: In general, such “source reduction” claims should be accompanied by qualifying language to avoid consumer deception.
  • Refillable: An unqualified claim regarding a package’s capacity to be refilled should not be asserted unless a system exists that provides for “(1) the collection and return of the package for refill or (2) the later refill of the package by consumers with product subsequently sold in another package.”
  • Ozone safe or ozone friendly: In general, a product should not be advertised as “ozone safe” or “ozone friendly” if the product contains any ozone-depleting chemical.
Share This Page:
Facebook Twitter LinkedIn
Contact Form Tab